
Ginsters
Ginsters has been part of Samworth Brothers since 1977 and is a British business that contributes around £43m per year to the UK economy, including the local farming community in Cornwall and the South West, where most of its ingredients are sourced.
Ginsters now bakes millions of savoury pastries in the Callington bakery every week and as brand leaders in the savoury pastry category, makes the nation's favourite and iconic Cornish Pasty as well as and a wide range of award winning savoury pastries, including pasties, slices, bakes & sausage rolls - all of which contain no artificial colours, flavours or preservatives.
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How to capitalise on British consumers’ love for the sausage roll
Among the savoury pastries popular with British consumers, the sausage roll is king. But to maximise the opportunity they offer, producers and bakers need to stay close to consumer trends, says Ginsters.