Bath Bakery has made a new appointment to its senior management team.

Nick Vaughan has joined Bath Bakery as its new sales and commercial manager. Bath Bakery has 14 retail outlets in the Bath area, and more than 250 commercial customers. Vaughan will liaise directly with existing accounts, supporting them with their orders and keeping them abreast of new product developments.

Mark Slevin, Bath Bakery’s managing director, said: “Nick’s knowledge and experience make him an important and valuable asset to our team, and his appointment will undoubtedly help our many commercial clients get the most out of our services as well as grow and develop this important customer base.”

A wealth of experience

Vaughan previously worked for BT Global Services, Frost’s Estate Agents, and was a member of the Royal Air Force.

Nick said: “Having joined Bath Bakery from a much larger organisation, I can bring that corporate knowledge, experience and insight and apply it in a much more personalised, customer-focused way.

“The business’ retail operations have seen strong growth over the last few years, with new outlets opening not just in Bath but further afield into Wiltshire and Somerset, and I am looking forward to helping Mark and the team replicate that success and growth on the commercial side.”

Bath Bakery’s artisan bread range will be launched in the near future. This will be baked in the business’ new dedicated bakery unit in Corsham. More products will also be added to the existing Batch#5 gluten-free range.