Waitrose has named Miriam Tellis as its new head of category proposition group for meal solutions and bakery.
Tellis joins from beverage giant Diageo, where she served as head of strategy & transformation for a year and a half. Her new role, which started at the end of last month, sees her report to Waitrose trading director Louise Dolan.
As head of category proposition group, Tellis’ responsibilities include setting the strategic direction of the retailer’s bakery, dine-in, and food to go offer in stores and online over the next five years. She’ll also help to guide innovation efforts and grow Waitrose’ network of third-party tie-ups such as with Gail’s, Wildfarmed, and most recently Crosstown.
Her immediate focus will be on building relationships across the business, both internally and with suppliers, to ensure commercial strategies are aligned with the long-term goals of the Waitrose partnership.
Tellis revealed that she was really excited to be joining Waitrose, having admired the company for a long time, particularly its focus on quality and service.
“My background is within branded consumer goods businesses including Diageo and Danone, and prior to that I started my career in retail with M&S,” she commented. “I’m passionate about bringing my experience to a purpose-driven retailer as respected as Waitrose and contributing to its continued success.”
Tellis also echoed her belief that success comes from a team that’s connected, inspired by a shared vision, and committed to delivering excellence. “I’m eager to work closely with the team to continue delivering the high-quality products and experiences Waitrose customers expect,” she added.
Waitrose’s Dolan called the head of category proposition group a “really important role for us” while welcoming Tellis to the team. “With Miriam’s background spanning retail and high-profile consumer brands, she joins with exciting ideas and ready to make an impact,” Dolan said.
The trading director noted it was “a really exciting time” for the bakery category at Waitrose, highlighting recent successes like its partnership with Gail’s on an in-store takeaway bakery at its Canary Wharf site.
Back in July, the retailer relaunched its No.1 range with the likes of new French-style pastries, indulgent Italian desserts, and elevated versions of classic British recipes in pies and sandwiches.
It has since unveiled its Christmas range for this year’s festive period, starring adorable Santa-themed snacks, alcohol-laced cakes, and sparkling desserts.
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