Peyton and Byrne has announced the appointment of Hannah Strong as head of sales for the private events arm of the Peyton and Byrne bakery.

Strong, who comes from an events background, will now work at Peyton Events to increase the company’s market share by expanding its bespoke events offering.

Peyton Events’ portfolio of venues includes the Royal Academy of Arts, the National Gallery, the Wallace Collection, IWM London, The British Library, and Lancaster House.

Marie Peyton, business development director of Peyton Events, said: “Hannah brings a wealth of experience to Peyton Events, and will strengthen the team through her deep understanding of the planning process and knowledge in creating bespoke events to the highest standards. Her superb ability to engage with clients and interpret briefs means we can continue to focus on producing innovative food that always exceeds expectations.”