Macphie has launched a new Viennese Mix to capitalise on the popularity of small indulgent bakery treats, as well as the trend for nostalgia.
To use the mix, bakers just need to add softened butter or margarine to create a pipeable paste. It can be used to produce traditional Viennese-style biscuits, fingers, whirls and shells, and is available in 12.5kg bags. It can also be used as a lattice topping on fruit pies and tarts.
"The idea behind the Viennese Mix launch is that people are instantly reminded of their childhoods when they taste the Viennese biscuits and it makes them feel good," commented marketing manager, Jania Boyd.
The ingredients firm also recently launched a new Brownie Mix and Concentrate, which is available in 12.5kg bags.