Two of Aromatic’s UK employees will join parent company British Bakels as part of an integration plan due to be completed by the end of March 2012.
General manager Stephen Smith and technical sales manager David Perkins will join the bakery ingredients manufacturer, following its acquisition of Aromatic AB, the Swedish supplier of bakery ingredients, in December last year.
British Bakels said the only changes Aromatic’s customers would notice was with the placing of orders, distribution – where British Bakels’ existing delivery service will be used – and the payment of invoices.
Paul Morrow, management board member of Bakels Worldwide and interim managing director of Bakels UK, said: “I am delighted that Stephen and David are joining the new operation. They have real expertise in the confectionery market and I know they will be a great benefit to British Bakels."
Both companies will continue to ship products from Sweden into the UK, as Bakels already has a manufacturing plant in the country. The new business will combine the shipment into a single carrier, giving benefits in order lead time and stock turnover.
Bakels’ acquisition of the privately-owned family business was its second last year, after the global company purchased Swiss firm Nutribake AG in the first quarter.