More than 50 bakers have now signed up to the Real Bread Campaign’s Real Bread Loaf Mark, since its launch in September last year.
The Campaign launched the mark in a bid to inform consumers about which loaves are additive-free.
Featuring in the 52 bakeries to sign up are: Artisan Bread Organic, Chalk Hills Bakery, Cinnamon Square and The Thoughtful Bread Company.
The organisation said early adopters of the mark range from start-up kitchen-table micro-bakeries, through high-street family bakeries, to the nationally-distributed Cranks brand.
Chris Young, co-ordinator, Real Bread Campaign, said: “We still call for an Honest Crust Act that requires all bakers to declare everything that goes into a loaf, and for bakers to come clean voluntarily in the meantime, but for now, The Loaf Mark is a quick way for shoppers to see that a loaf is additive-free.’
In a survey carried out for the Campaign, by Toluna, it claimed more than 70% of Britons believed it was unacceptable that an ingredient/additives list doesn’t have to be displayed for unwrapped loaves, and that processing aids don’t have to appear on any ingredients list.
According to the report, 85% of those polled said they thought a mark to show a loaf was additive-free would be useful.
Bakers wanting to use the mark must sign an annual agreement that he/she will only use it to promote loaves made without the use of any processing aids or other artificial additives.
Full details can be found at www.realbreadcampaign.org.