Following its success in 2009, British Baker is pleased to announce the official launch of National Craft Bakers’ Week 2010, which will run from 7-12 June.

The event is the perfect opportunity to raise the profile of independent craft bakeries and, as a result, bring in more customers and grow sales.

A national media campaign is to launch soon, and bakers are encouraged to plan early for the event, which aims to be bigger and better than last year, when it gained TV, radio and newspaper coverage across the nation.

Any dedicated activities for the week, from special promotions or products to school visits and demonstrations, are a great way to promote how important your business is in your local community.

National Association of Master Bakers (NAMB) chairman Mike Holling said one of the most important aims of the week was to get craft bakers to promote their products and skills within their local communities. "It’s important for bakers to build their customer base, by doing things such as school visits. It’s not just about the customers of today, but also the customers of tomorrow."

Neil MacSymons, president of the NAMB, said he hoped even more bakers would take part in the event this year.

The week will include the launch of a national colouring-in competition. There will be two age categories: 4-7 year-olds and 8-11 year-olds. An official entry form for the competition will be included in the PR toolkit, which will be sent to all BB subscribers, in addition to an A2 poster and a window sticker. A ready-made image will be provided for the 4-7 age group, and a description will be given for the 8-11 years group on what to draw and colour in. Bakers can award their own local prizes, but the top two entries one from each age group will need to be sent to the NAMB who will judge the overall winners.

The 2010 event is sponsored by the NAMB, the SAMB, British Baker, California Raisins, CSM UK, Bako, Bakels, BFP Whole-sale, Macphie, Marriage’s, Pura-tos and The Reynard Group.