This spring’s British Society of Baking (BSB) Conference is at the Baking Industry Exhibition at the NEC, Birmingham. There is a gourmet dinner from 6.30pm on Monday, 7 April. Rooms can be booked at the Holiday Inn by the BSB.

Tuesday registration is at 8.30am. Talks start at 9.20am, with the Food and Drink Federation’s director of communications Julian Hunt speaking on ’The Activities of the Food and Drink Federation’. Bill Dean, MD of shortbread producer Deans of Huntly, will talk about NPD and promotional initiatives, and Paul Barker, who won 2007’s BIA Marketing Award, will discuss ’Cinnamon Square - the theatre of baking’.

Alan Marr of Aulds (Food) will give an address on ’Out of the Ashes, Success!’ and describe his new factory. Matthew May of the Association of Bakery Students and Trainees will speak on training, followed by Jean Grieves and Albert Waterfield, who will introduce their new Bakery School website. The conference ends at 2pm.

l For full details, contact BSB secretary Sharon Byrne: T: 01869 247098. Email: bsb@freeuk.com