Dickinson & Morris is looking to drum up more business during National Baking Week (15-21 October) by launching an eclectic range of European breads and confectionery.

The bakery firm, based in Melton Mowbray, Leicestershire, said the new products will land on shelves at its Ye Olde Pork Pie Shoppe next Monday.

Ten confectionery products will be introduced, including florentines, coconut madeleines and a range of Bandolino cakes, along with seven new bread varieties such as Pia Do Crescent and Pia Twists, Pumpernickel and a light rye bread.

Steve Fogo, bakery manager at Dickinson & Morris, told the Melton Times: “We’re launching the new products in line with National Baking Week. We’re recognised for our pork pies, but to complement that we want to introduce quality traditional breads from around Europe and confectionery lines to match.

“We felt we hadn’t been doing justice to the rest of our products and realise that our confectionery and bread range haven’t really been updated for about four or five years. I was invited to go to Germany with two companies and ingredients suppliers in May and, from there, we developed some new products.”