Byron Bay Cookie Company’s Dotty Cookie has undergone a New Year makeover. The new-look single-wrap packaging is designed to appeal to those most likely to eat the Dotty Cookies kids. It also highlights that the cookies are free from artificial colours, flavours and preservatives in order to appeal to parents buying them for their children. The new-look packaging, launched successfully in Australia last year, has resulted in a 30% increase in sales.
The revamped cookie is also joined by a gluten-free version, to cater for increased demand for allergy-aware kids’ food products. Both lines have been approved by the Vegetarian Society, and the gluten-free Dotty is registered with the Coeliac Society.