2 Sisters owned-Goodfella’s Pizza is set to roll-out its first mainstream vegan frozen pizza to tap the increased demand for plant-based products.
Available in supermarkets nationwide from April for £2.50, the pizza will be topped with falafel, red peppers, spinach, white onion, harissa sauce and a hummus drizzle.
The brand, which is on the verge of being acquired by Nomad Foods for just under £200m, claimed the launch was the first mass-market vegan frozen pizza fully approved by the Vegan Society.
“We’re meeting the demand of a huge number of people in the UK who don’t want to eat animal products, and what’s more – it’s really delicious,” said Goodfella’s brand manager Alex Brown.
“We think this pizza will appeal to all pizza-lovers. We’ve perfected the recipe and we’re really pleased with the result: flavoursome falafel, delicious veg, and the tastiest hummus drizzle… you’re less than 20 minutes away from a top-notch vegan dinner.”
The Goodfella’s vegan pizza is the latest in a number of bakery launches across Veganuary, a month-long celebration of meat- and dairy-free lifestyles.