Hayden’s Bakeries has opened bigger premises in Devizes, with the aim of creating 150 new jobs over the next three years.
The firm, a division of The Real Good Food Company, makes bakery, patisserie and chilled dessert products for retailers including Waitrose and Marks & Spencer.
It has added 30,000sq ft to its 74,000sq ft site which will be used for distribution. MD Paul Smith said the new buiding would free up a large amount of space in the existing factory.
He said: “We have strong new product development and will hopefully be producing some cutting-edge new products for the premium end of the chilled dessert market, particularly for Waitrose. We are in a great place to benefit from the new concepts that Waitrose are trialling, and we are looking to expand with new customers too.”
Smith added that the expansion would lead to jobs within the company at all levels, from hand-crafting the cakes to managerial roles or IT positions.
Sales were 30% up on two years ago, according to Smith, with growth through all of its customers. He added: “People might be eating out a bit less than they did because of the recession, but we’ve benefited from that, because when they eat at home they are buying desserts and cakes from premium retailers.”