Health watch
A recent online survey in Germany, commissioned by National Starch, found that consumers were 20% more likely to buy bakery products if they had added health claims. These included "helps to control blood sugar levels", "increases dietary fibre intake", "promotes a healthy digestive system" and "delivers prebiotic properties".
To continue reading, register for free
You are what you read, registration is quick, easy and free. Just click register now and you’ll be finished faster than it takes you to butter a crumpet!
Don’t miss out:
- Unlimited access to content
- Regular newsletters to your inbox
- Save articles to read later on
- A more personalised experience
Already registered? Please log-in here