New research from Mintel suggests there is growing demand for local, home-grown food, as consumers bid to cut down on food miles and carbon dioxide emissions.
Ethical and Green Retailing: June 2007, released last week, found that 54% of Britons feel there is not enough locally produced food available and that 41% of consu-mers believe bakers, food produ-cers and retailers should provide more details about food miles on the products they sell.
M&S is increasingly adding such a label to its food products, inclu-ding bakery. The label features an aeroplane symbol and the words ’air freighted’. Guy Farrant, director of food at M&S said: "Our customers want to know more about how food is transported into the UK."
Bakery producers, including Duchy Originals, are looking into adopting the initiative. Duchy Originals CEO Belinda Gooding, said: "A single transparent methodology, which is easily understood by the consumer, is essential to reducing carbon emissions and achieving our environmental goals."