The Cotswold Food Partnership (CFP) has launched a ’concept to shelf’ product development service. iBrand will develop the recipe, source ingredients and manufacturing, develop branding, packaging and marketing, and assist with sales, said the firm.

CFP founder Carl Le Neveu said: "We’re here to help companies with limited NPD expertise, or larger manufacturers whose NPD team is overstretched because of extra demand."

The company said it was already in discussion with several potential clients regarding a savoury pastry line and a range of luxury cakes.