Cake firm hits retail

Yorkshire-based The Tiny Cake Company has announced it has targeted the retail sector for the first time and will be supplying The Corbridge Larder, Northumberland and The Yorkshire Larder, York with its hand-crafted mini Christmas cakes. Previously selling its goods at food fairs and via its website, owner Angie Townsend said she felt it was time to branch out.

New sugar report

A new report to help food businesses improve information and messages to consumers about sugars is being published by IGD, the international food and grocery experts. The report, Sugars: Improving Information and Messages to Consumers, aims to challenge incorrect consumer perceptions, such as that brown sugar and honey are ’better for you’ than white sugar.

Organic boost

Soil Association Organic Fortnight helped boost sales of organic food and drink through supermarkets by 15.5% in September, compared to the previous month. The data from Kantar Worldpanel showed sales hit £82m for the month, which included the launch of Duchy Originals from Waitrose, as well as a wide range of on-shelf promotions across all sectors and retailers.

Whitbread warning

Costa’s parent company Whitbread has put out an announcement, warning that various individuals and organisations are contacting people to offer false employment opportunities in Whitbread businesses. The firm said it was currently working with the appropriate legal authorities to put a stop to this fraudulent scheme, which is often carried out via bogus websites or through unsolicited emails.