These words appear frequently in all kinds of advertising. We see furniture, for example, "available at popular prices to suit all pockets", and even expensive luxuries like motor cars. Thus the words are used with relative ease. Bakers and confectioners have their own ideas on popular prices, though we are glad to see that the 4-for-11/2d or 7-for-9s ideas are falling into disuse.
Yet confectioners cannot afford to give away the extra article when customers purchase so modestly from them. The cost of raw materials has crept up, in tiny steps, during the past few months. So small have some of these advances been, that they could not be individually passed on to the consumer. But the time has come when confectioners will have to reconsider their own ideas of "popular prices".