Country Choice has launched a new range of thaw-and-sell wrapped cake slices under the Bake & Bite retail brand. The cakes are being targeted for impulse purchases and can be displayed in one of Country Choice’s impulse confectionery units. They are available in six flavours: carrot cake; iced cherry & almond; cornflake cake; fruit cake; lemon drizzle, and chocolate cupcake.

Each cake is individually wrapped and has a shelf-life of four days.