Julian Hunt, communications director, Food and Drink Federation (FDF)

Thanks to EU Health Commissioner Markos Kyprianou for providing the inspiration for this column. That’s because when he launched the European Commission’s new strategy for tackling the health issues related to poor diet and low levels of physical activity, Kyprianou laid down an interesting challenge to our industry.

 

To continue reading, register for free

You are what you read, registration is quick, easy and free. Just click register now and you’ll be finished faster than it takes you to butter a crumpet!

Don’t miss out:

  • Unlimited access to content
  • Regular newsletters to your inbox
  • Save articles to read later on
  • A more personalised experience

Already registered? Please log-in here