Representatives from Kudos Blends will visit the House of Commons next week to talk about the importance of salt reduction within the bakery industry.
Dinnie Jordan, Kudos’ managing director, and Steph Skellern of technical services, will attend a Parliamentary Reception during this year’s National Salt Awareness Week, running from 26 March to 1 April. They will join individuals from food retailers, supermarkets and food ingredients manufacturers, to discuss the ways in which further progress can be made in reducing salt content in all food.
The manufacturer of raising agents, based in Cleobury Mortimer, Worcestershire, is the official sponsor of the awareness week and has donated money to support the cause. The company will highlight the issue of hidden sources of salt in the industry and educate bakers on the best ways to eliminate these, without compromising the taste or quality of their products.
Jordan said: “We’re educating bakers all around the world about salt reduction and we are delighted to be supporting this awareness week in the UK. Many bakers think that reducing salt will affect the taste, quality and shelf-life of their products, but we know it doesn’t have to be like that.
“We’re now increasing production of our reduced-salt products and that shows progress is being made, but there is still some way to go to ensure that the whole baking industry is doing it.”
Kudos Blends has joined up with the British Heart Foundation and the Blood Pressure Association in the awareness campaign, organised by Consensus Action on Salt and Health (CASH).