Lavazza Coffee has launched a capsule system called Lavazza Blue. Guaranteed by the company to deliver "the perfect Italian espresso every time with no compromise on flavour or body", Lavazza Blue claims to turn every user into a real "cappuccinatore".

The system comprises a Lavazza Blue machine and coffee capsules. The user manually loads the capsules. There is a choice of espressos, from medium to strong, with all coffees coming from Rainforest Alliance sources. The espresso is ready in seconds and the capsule is thrown away.