Cake manufacturer McCambridge Foods has announced the company will now be known as Bright Blue Foods Ltd.

The UK firm revealed its new name and corporate identity today (22 November), which it said "reflects the business’ aspiration to apply fresh thinking and innovative solutions to the cakes and pastries category".

The firm said there will be an expansion and reorganisation of new product development, to meet customers’ needs for new creative bakery ideas. It will also be investing in a new innovation centre at the company’s head office in Blackburn.

McCambridge Foods was formed from the acquisition of McCambridge Group’s own label cake division by NBGI Private Equity, in December 2012.

The firm added that the new name distinguishes the company from the McCambridge Group.

Andrew Johnson, chief executive of Bright Blue Foods, said: "Bright Blue Foods is a progressive identity for our new business to reflect our commitment to NPD and ‘thinking outside of the box’ with regards to bakery innovation. We are planning expansion and investment both in the UK and in Poland."

Bright Blue Foods operates bakeries in Manchester, Bradford, Blackburn, Salisbury and Szczecin, Poland, producing a broad range of cakes and pastries for leading retailers.

Celebration cakes will be added to the range produced in Poland, "which will be made to quality UK standards but at lower, industry challenging costs," it said.