Maltster Muntons has secured £25,000-worth of fun-ding through the Home Grown Cereals Authority’s Enterprise Awards to enable it to export malted wholegrain flakes to the US market.

Stowmarket-based Muntons’ export sales manager Clive Bole said: “This is an exciting move for us because, with these wholegrain flakes, we are launching a totally new product into the US bakery market. We are confident that their health benefits will make them a popular choice with the North American consumer.”

Meanwhile, chairman of HGCA’s market development committee Julian Gibbons said: “Muntons has identified a gap in the US bakery market for their flakes, and will be ope-ning up new export opportunities as a result.”