Nescafé has launched a bigger coffee offering for retailers who want to make more of their coffee sales. Go Large has been designed by Nestlé Professional to meet consumer demand for larger hot beverage sizes.

A new 16fl oz cup is now available, which is 7fl oz more than a regular size cup, enabling bakeries to charge a higher price per cup. A promotional pack containing four 16fl oz Nescafé mugs, an A3 poster for point of purchase, a profit calculator and a serving scoop are also offered.

"Independent café and coffee shop owners are always looking for new ways to retain existing custom while attracting a new customer base," said Nestlé Professional marketing director Martin Lines. "Serving consistently great-tasting cups of coffee is key to improving sales uplift."