From today (1 July) all pre-packaged organic produce will need to carry the new Euro-leaf logo. The new EU organic logo was designed by German student Dusan Milenkovic after a pan-European competition was held by the European Commission.

The aim of the new logo is to enhance consumer protection and promote organic farming. It will be obligatory for all pre-packaged organic products that derive from the 27 Member States and meet the necessary labelling standards. It will be optional for imported products.

Operators will still be able to use national/private logos in addition to the compulsory EU logo. However, there will be a two years transition period for allowing its introduction on the packaging. 

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