Samworth Brothers-owned pastry brand Ginsters is to launch a new poster campaign, designed to raise awareness of the brand’s focus on quality and local sourcing.

The six new posters will appear at sites across the UK in both digital and paper form, and will feature local farmers who supply the brand, alongside the strapline ‘Fans of real food’.

Kate Brown, Ginsters brand manager, said: “We are very proud of the fantastic quality ingredients in our products sourced from local farms, some of which are only 15 miles from our bakery in Cornwall.

“In research with consumers, it was clear that they are genuinely interested in what’s in the products they buy and where the ingredients come from to help in their purchase decisions – our poster campaign is designed to do just that,” she added.

The campaign will launch on 8 May and run for four weeks.