Ireks is marketing a new product, Avena Oat Bread, inspired by the historical importance of oats. The new bread mix contains more than 60% oats, an ingredient that Ireks says is being rediscovered more and more by consumers.

Oats are rich in protein, contribute to the provision of essential amino acids, have valuable dietary fibre and provide boundless energy for an active life, said the company.

www.ireks.com