Polarbröd, which translates as Polar Bread, is a Swedish company that produces bread from within an area of the same name in the Arctic Circle. Distributed by Pain Delice, the bread is promoted on healthy credentials, but the company said it does not compromise on taste.

The round flat bread has a soft texture, is naturally sweet tasting and features a high rye and fibre content, said the firm. The range is made using recipes handed down from traditional people from a place called Nordkalotten - the last wilderness area in the northern part of Scandinavia - and contains no bleached flour, additives or preservatives.

Polarbröd can be used to make wraps, sandwiches or pizza bases for example, and stays fresh for seven days from defrosting.