Pork Farms has become the first major retail brand to display the British Lion egg products mark on-pack.
The move follows the decision by the Nottingham-based manufacturer to use 100% British Lion egg products across its Scotch egg and snack egg range.
The logo has been displayed on shell eggs for a number of years, but the food industry has seen increased demand from consumers for the use of British Lion egg products in manufacturing.
“Pork Farms is delighted to be the first manufacturer to lead the field in sourcing and using 100% British eggs and we’re proud our products will feature the British Lion Quality logo,” commented Andy Napthine, head of marketing for Pork Farms
“We’re also looking to attract new consumers with a significant packaging redesign to improve food values and the introduction of new variants; such as snack eggs with bacon, to broaden the appeal of the category,” he added.