Pukka Pies has launched a six-pack of pies designed for wholesalers and independent retailers to deliver direct to consumers.
The company’s six-pack frozen home delivery boxes contain three style of 230g pie: All Steak, Chicken & Mushroom and Minced Beef & Onion. The pack has an rsp of £7.49.
“Our new packs are designed to provide an alternative revenue stream for wholesalers and independents at this critical time and help them keep trading by delivering direct to consumers at home,” said Isaac Fisher, general manager at Pukka.
“We have seen a number of businesses start to diversify their model by offering direct-to-consumer services in the current situation, so we have adapted quickly to offer a solution with this six-box offer, so that wholesalers and independent retailers can continue delivering pies to the people of Britain.”
The pie brand is also offering customers free marketing support, including window posters, website banners and social media advertising.
Pukka customer JJ Foodservice is one of the first businesses to trial the new format.
“Working closely with our suppliers has never been more important. Pukka’s home delivery pack is proving a hit with people looking for a quick and simple meal they can tuck into at home. We are taking on new customers every day and expect demand for these pies to increase as a result,” added Terry Larkin, group general manager at JJ Foodservice.