British Baker’s publisher William Reed Business Media has announced that Bakery@Foodex is to be a new element of its well-established biennial Foodex show.

It will replace the longstanding Baking Industry Exhibition and will give exhibitors increased exposure to a wider range of buyers from across the food manufacturing and retailing industries, reflecting the significance of bakery in the UK’s total food and drink industry.

The British Society Baking (BSB), will again host its exhibition dinner on Monday 26 March 2012, for BSB members, visitors and exhibitors.

BSB chairman Keith Houliston, said: "By holding our event in tandem with Bakery@Foodex we will create a richer and more time-efficient experience for our members an opportunity to attend our annual dinner and a ’must-attend’ show, all in a single day."

The National Association of Master Bakers and the Association of Bakery Ingredients Manufacturers have also lent their support to the creation of Bakery@Foodex. Running from 25-27 March 2012, it will feature a full programme of presentations, workshops, discussion groups and networking events.

For details on exhibiting, contact Daren Rose-Neale, event director, on 01293 610355 or email