The University of Manchester plans to take on the big coffee chains by raising awareness of its cafés and eateries.
The college has 30 outlets around the city, turning over £5m a year, but the cafés remain largely hidden to the casual passer-by.
But now, the biggest university in the UK is making a push for the mainstream consumer, as it looks to capitalise on the proximity of some of its venues to the city centre.
General manager of Food on Campus Alison Aucott said: “We are looking at the various options to rebrand some of our outlets at the moment and are consulting customers about what would most appeal.”
There are five cafés within walking distance of Piccadilly Railway Station and five on Oxford Road, with the others dotted around different parts of the city.