British Baker spoke to David Jenkins, commercial director at Jenkins Bakery in Llanelli, South Wales, about difficult trading conditions in 2011 and addressing parking issues on the high street.

We also spoke to Lindsey Garland, business development manager at Britvic soft drinks – the main sponsor of the first BB75 Lunch. She discussed the importance of the right breadth of range in stores, the highest-performing soft drinks categories for 2012 and formulating relationships with retail bakeries at the event.

Music: Pasadena by Emerald Park (Creative Commons licence)

YouTube link (David Jenkins):

YouTube link (Lindsey Garland):