Warburtons’ Hot Cross Bun Loaf is to feature on the shelves of retailers once more from January. It will be available in a 400g format, made with sultanas and currants within sweet and mildly spiced glazed bread.
"Seasonal products such as the Hot Cross Bun Loaf help to build interest within the category and drive sales during the seasonal period," commented Warburtons’ category director Sarah Miskell. "The Hot Cross Bun Loaf has always been an Easter favourite for the family as a tea-time treat and continues to grow in popularity. Last year, Hot Cross Bun Loaf showed a huge year-on-year volume and value sales growth of 22.9% (according to data from AC Nielsen - 52 w/e 4.10.08 vs 6.10.07) and we are confident that Warburtons’ Hot Cross Bun Loaf will be enjoyed just as much in 2009."