An Asian bakery has helped a Costcutter forecourt boost weekly sales by 25%.

The Yaadgaar bakery, which forms part of the recently rebuilt £1.2m Costcutter Gulf premises in Ravensthorpe, Dewsbury, West Yorkshire, is the first of its kind on a UK forecourt and provides baked goods including fresh cakes, biscuits and savoury items as well as personalised celebratory cakes.

“As well as offering international treats, we also provide all-day English breakfasts, lunch items such as burgers and samosas, chai lattes, Asian sweets and bakery goods, to keep people coming in throughout the day and evening,” said Yusuf Hans, one of five brothers in the family company MA Hans & Sons.

“Our food-to-go offering now generates 25% of weekly sales and that figure is growing each month.”The decision to introduce the outlet, which has seating and also serves all-day English breakfasts and burgers, was made after speaking with regular customers and the local community, he added.

The 3,000sq ft store, which is open 24 hours, seven days a week, has also developed an extended convenience range including food-to-go as well as PayPoint, National Lottery, a free cashpoint, fresh flowers and fuel.