Sir Terence Conran is to embark on a rollout of his Albion format, with bakery at the core of the offer.
Albion has been a smash hit since it was opened in Shoreditch in London three years ago and played host to the BB75 networking event in 2012 – because of its in-house bakery.
Now, Conran has decided to open more sites under the name – after selling the controlling stake in his restaurant business.
The Times reported the entrepreneur believed there was mileage in what he had declared was a chain of “caffs”.
Conran will use the proceeds of his £50m sale of his stake in D&D London to fund the expansion of Albion. A second outlet at the NEO Bankside building on London’s Southbank is due to open shortly.
Conran said: “I don’t think anybody expected us to stand still following the sale of our stake in D&D London where our role had become that of investor rather than operator. That is not how we like to work, so the deal gave us the opportunity to invest further in the businesses we are closely involved in.”