Cuckoo’s Bakery has announced plans to expand in 2013, after opening its first concession stand in Waterstones in Edinburgh.
The Scottish-based firm, located on Dundas Street, said the launch into the national bookshop’s Princes Street outlet will be the first step in growing the business, with plans to open a second bakery within the next 12 months.
Vidya Sarjoo, co-owner of Cuckoo’s Bakery, said: “We are delighted that our cupcakes will now be sold in Waterstones, which is a major shopping destination in the capital and is a place in which we felt our brand would be accessible to the type of customers we normally get in our Dundas Street store.
“It was a major bonus that we were able to launch our partnership with Waterstones just before Christmas, as it is a time when it is likely to see the most footfall. This partnership is the first step in the Cuckoo’s Bakery expansion and is one which we hope to replicate as the company gets bigger.”
Cuckoo’s Bakery will be supplying its range of cupcakes into the Waterstones Princes Street café, including its Christmas Dessert range, consisting of varieties such as Pear and Almond Crumble and Chocolate Hazelnut Tart.
Other products, such as brownies and layer cakes, along with Cuckoo’s range of cupcakes, will also be available in the concession outlet all year round.
Ian Webster, manager at Waterstones Princes Street, said: “It’s with great pleasure that we welcome Cuckoo’s Bakery into our West End store. We like to provide our shoppers with the best shopping experience possible and when the opportunity arose to team up with them, we felt that this was one of the ways we could do this.
“We look forward to having Cuckoo Bakery’s cupcakes in our café and hope our customers will enjoy having them as much as we will.”
Cuckoo’s Bakery, which launched in early 2011, is run by Sarjoo and her business partner Graham Savage, who featured in British Bakers’ video masterclass on how to make Cranachan cupcakes.