Irwin’s Bakery has launched a range of pre-sliced bagels in Northern Ireland.
The Portadown-based bakery, which celebrated its centenary last year, will supply over 500,000 packs of toaster-ready bagels to all major retailers and convenience stores throughout Northern Ireland.
John Hopkins, sales director of Irwin’s Bakery, said: “Bagels are the fastest-growing category within morning goods in Northern Ireland – up 5.2% since December 2011.
“We believe the key to the success of the bagel is its versatility. It can be eaten at breakfast, lunch or as a snack any time of the day – covered in a favourite spread, toasted, made into a sandwich or eaten as they come.”
The family bakery has adapted its product range in line with consumer trends of late and has also seen increasing demand for traditional products such as the Nutty Krust and innovative products like its Muffin Loaf.
Irwin’s has also launched a 400g lighter fruit loaf called Fruit Toast.