Oatcake producer Nairn’s has teamed up with four digestive health ambassadors to release the ‘Good Gut Feeling’ campaign.

Nairn’s latest digital integrated campaign, ‘Good Gut Feeling’, promotes how Nairn’s oatcakes can contribute to a diet beneficial for digestive health.

Supported by four thought-influencers in the health and wellbeing world, the ambassadors comprise: nutritionist, broadcaster and author Amanda Hamilton; free-from blogger Becky Excell; the Mac Twins - who created the ‘The Gut Stuff’ site and video series; and Scott Baptie, founder of the ‘Food for Fitness’ website.

Features include gut health tips, blogs, recipe suggestions, radio interviews, features, videos and a competition to win a bundle of “gut feeling goodies”.

The four ambassadors have endorsed Nairn’s oatcake as a way to support digestive functions and overall well-being.

Nairn’s campaign ties into IBS Awareness Month and World Digestive Health day.