Premium pie-maker Pieminister has revealed plans to take its pie and cider restaurant concept to cities across the UK.
The first restaurant of its kind launched this March in Bristol, and its second is set to open in Manchester today (20 June 2013).
The pie brand hopes to open a further 20 restaurants over the next five years, in addition to its original pie and mash cafés, which would take its total outlet count to almost 30 by 2018.
Jon Simon and Tristan Hogg, who founded Pieminister in 2003, said they saw this as a key area of focus for the business going forward.
Simon said: “Our ability to sell our product direct through our own outlets is unique within the national premium pie sector and gives us unrivalled access to our consumer.
“This enables us to understand their desires and barriers when it comes to eating pies. And our ability to talk face to face with our consumers drives new, incremental business to the chilled pie aisles in supermarkets, such as Waitrose and Sainsbury’s, and online at Ocado.”
The restaurants will be licensed and will stay open late into the evening. There will be a bar area and more space for dining than in the pie and mash shops.
In addition to the pies, there will be British nibbles, cheese boards, craft beers, cider and gin available.