A Ludlow-based business owner is encouraging more bakers to support British Baker’s Use Your Loaf high street awareness campaign.
Peter Cook, joint owner of S C Price & Sons, told British Baker putting up the Use Your Loaf logo poster in his window has helped to highlight to customers and other businesses that bakeries are a key part of the high street.
He said: “I decided to put the poster up in our shop window because I thought it was a good initiative organised by the magazine. Ludlow has seen much success over the past 10-15 years, and I think that’s down to working closely with a key number of food businesses.
“People want to go to their local bakery, butcher’s and deli, and we would like to remain part of that and support other local independents.”
Cook added that the high street is a topical issue currently in Ludlow, with the local Chamber of Commerce launching a complementary initiative to British Baker’s ‘Use Your Loaf! Shop on the High Street’ campaign, which aims to help bakers promote the benefits of high street shopping.
In addition, he said the profile of independent high street bakeries had risen in the last few weeks since ITV1’s latest series Britain’s Best Bakery began to air.
“All the bakers hit Twitter around 4pm and 5pm when the programme broadcasts, commenting on the show, and that can only be a good thing for the industry. There’s a growing interest in independent bakeries and I would encourage other business owners to put up the Use Your Loaf logo in their shop windows to raise the profile of the sector and get involved in the campaign.”
For your own copy of the Use Your Loaf logo, click here and select the Dowload option which should appear below the image.