Whole Foods Market (WFM) has launched its first in-store scratch bakery, at its new store in Cheltenham.

The outlet, on the Gallagher Retail Park, opened yesterday (7 November), and is the retailer’s first shop in England, to be located outside London. The US-based firm also has one store in Glasgow.

All the breads at the Cheltenham outlet will be baked in-house, from scratch, said WFM. They will be made using organic and unbleached local flour from Shipton Mill in Tetbury.

There will be more than 13 different types of bread available, including a ‘beer bread’, baked using local beer from the Cotswold Brewing Company, as well as focaccia, stromboli, bloomers and baguettes.

The Cheltenham shop will also offer cakes and patisserie items, which will also be made from scratch. Bespoke celebration cakes will be available to order.

One of its flagship products will be its ‘15 Mile Pie’ – an apple pie made with ingredients sourced from within 15 miles of the store.
A five-foot long loaf of beer bread was baked in-store especially for the official opening.