Cornish Pasties have been given Protected Geographical Identification (PGI), meaning the products would have to be named more generically, had it not switched production from its Dorset facility.
Kerry Foods were given a three-year-grace period in which it did not have to change the name of their pastries after the Cornish Pasty was given a PGI status in 2011.
Wall’s Conish Pasty will be made under licence in Cornwall, and will carry an on-pack PGI flash.
With this, the whole of Wall’s savoury pastry range will be rolled out in a new look packaging, which will feature a bolder version of the Wall’s logo as well as the date of the companies foundation by Thomas Wall in 1786.
Richard Taylor, Kerry Foods customer and marketing controller told The Grocer: “Research shows quality is the most important influencer for the food-to-go shopper, while chilled shoppers want the reassurance trusted and quality brands bring
“The new look will help to further reinforce Wall’s quality credentials and drive sales across our range during key sales periods such as the World Cup.”
The Wall's pastry range is made in the UK, where it also sources the majority of its meat.