Backed by the Federation of Wholesale Distributors (FWD) and the Craft Guild of Chefs, the competition gives foodservice wholesaler and cash and carry teams the opportunity to showcase their baking talents while giving back to charitable causes.
Those who register will receive a McDougalls toolkit, which includes recipe inspiration to get them started.
Teams should create one savoury and one sweet recipe, which includes McDougalls' Flour Based Mix product in each. Wholesalers can register their interest via the Premier Foods foodservice website, and are able to enter as many teams as they wish.
The first round of judging will be paper-based. Teams, consisting of no more than three amateur bakers and one qualified chef, will be shortlisted to a final group of three teams who will compete in the final at St Albans on 27 June. The winning team will be rewarded with a £500 donation to a charity of their choice.
Sarah Robb, channel marketing manager at Premier Foods, said the talent the school teams had shown them over the past few years had been outstanding and the company was thrilled to be extending the McDougalls competition to the wholesale and cash and carry channels.
“We are excited to see what wholesaler teams will bring to the table in terms of creativity and professionalism, and are looking forward to seeing teams embracing their competitive spirit,” she said.
“This competition is open to all levels, so this is your chance to discover those hidden talents within your teams - from marketing and telesales teams to warehouse operatives. We would encourage everyone to get involved and show the industry what you are made of.”
Registration deadline is 17 March and recipes should be submitted by 19 May. The shortlist will be announced 10 days later.