Today (3 May) is the last chance for bakers to register for National Doughnut Week and get involved with the event’s fantastic fundraising activities.

National Doughnut Week, which will run from the 6-13 May 2017, is sponsored by CSM Bakery Solutions and will be raising money for The Children’s Trust, the UK’s leading charity for children with brain injury.

Bakers who register to take part in the week will receive a pack of promotional materials from CSM with everything they need to make the most of the occasion and raise as much money as possible through sales of doughnuts.

Birds Bakery head of retail Mike Holling said he would recommend any business to get involved.

“We have supported National Doughnut Week for more than 15 years and, this year, we look forward to helping make the week another huge success,” he added. “Our target this year is to raise £8,000, our biggest achievement yet.”

Last year National Doughnut Week celebrated its 25th anniversary and raised £22,783 with the help of 394 bakers.

Don’t delay! To register for National Doughnut Week 2017 simply visit

British Baker subscribers can click here to view and download our insight report on doughnut category.