A selection of cakes and desserts as part of an afternoon tea

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A selection of cakes and desserts as part of an afternoon tea

  • Publication date: Wednesday 9 August 2023
  • Editorial submissions deadline: Wednesday 2 August 2023
  • Editorial contact: Amy North amy.north@wrbm.com

This year Afternoon Tea Week takes place from 7-13 August and to celebrate British Baker will be exploring the latest developments on the afternoon tea scene.

Key questions this feature will explore:

  • What are the top trends in afternoon tea for 2023 and beyond?
  • How does this differ between high end outlets and more casual settings like cafes and high street bakeries?
  • How are traditional elements, such as scones, evolving to draw in consumers?
  • What advice do you have for bakers/operators looking to introduce/improve an afternoon tea offering?
  • What interesting afternoon teas are available in the market?