Publication date: Wednesday 26 February 2025
Editorial submissions deadline: Wednesday 9 January 2025
Editorial contact: dan.riley@wrbm.com
This guide will offer bakery businesses, which operate retail outlets, advice on how to maximise sales through effective range management, staff training, enhancing the consumer experience, and more. It will offer existing businesses advice on how to enhance their operations and increase sales while providing examples of ‘what best practice looks like’ using real-life case studies.
It will predominantly be focusing on craft and artisan businesses which operate on high streets and other locations, including Gail’s, Birds Bakery, Ole & Steen, Stir Bakery, etc.
Key areas this article will explore:
- Which bakery businesses are performing well in this arena and what are their strategies?
- What part does communication and social media have to play in getting customers through the door? How can bakeries utilise this?
- What makes a good in-store experience and why?
- How can bakeries grow loyalty among customers? What types of loyalty programmes are in the market and what are the benefits of each?
- How is technology changing the bakery retailing landscape and why? What technology is available to help with these tasks?
- What are the key things to consider when designing a store?
- What strategies are bakeries using across different meal occasions? What part does online ordering/click & collect/ delivery apps have to play?
- What strategies are businesses employing to ensure staff have the necessary skills to do their jobs? What does good look like when it comes to training?
- Why is range management important? How do you balance availability and variety against costs and waste?
- What are the key considerations when it comes to packaging?
We’re also looking for case studies to demonstrate best practice in these areas.
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