Publication date: Wednesday 19 March 2025
Editorial submissions deadline: Wednesday 26 February 2025
Editorial contact: amy.north@wrbm.com
Easter is a crucial date in the diary for bakers of all sizes so it’s important to deliver a range that entices and excites consumers. Bakers have even more time to do this in 2025 with Easter falling on Sunday 20 April – three weeks later than in 2024. Here, we will explore the trends, NPD, and tactics being used to grab a slice of seasonal sales.
- How is the Easter bakery market evolving?
- What are the top flavours for Easter bakery items in 2025?
- What notable NPD has been unveiled for the 2025 occasion?
- Hot cross buns are a big part of the Easter bakery market – what innovations can be seen in this arena?
- There are many Easter bakery items from across the globe. Which ones could find a market on UK shores and why?
- What other tactics are bakery businesses using to drum up seasonal sales?
No comments yet