Home-based business The Chocolate Brownie Company has struck a deal to supply 50 Tesco stores in Wales, on an introductory price promotion.

Set up by entrpreneur Vicky Critcher, the business will launch its packs of 12 bite-size white chocolate chunk brownies on the promotion, until the end of September.

Critcher will also run a series of in-store tasting events for customers at Tesco’s major Welsh stores during the promotion.

The brownies are actually produced at Barons Patisserie in Cardiff, to Critcher’s recipe, which enables The Chocolate Brownie Company to offer the volumes needed to supply a major multiple like Tesco.  

The brownies are also listed by Pieminister’s Leather Lane shop in London, and Critcher is also targeting the products at major airlines.